Client: Scottoiler
Traditional chain lubrication is crude, inconsistent, and degrades with every pedal stroke. Too little oil causes efficiency to drop; too much attracts grit that accelerates wear. Scottoiler had solved this for motorcycles but needed to translate the technology for weight-obsessed, space-constrained cyclists.
Scottoiler needed a partner to translate their core technology into a product that belonged on a performance bicycle, not just worked on one.
A programmable system must live on a frame with no spare real estate, surviving road spray, vibration, and long rides without interfering with handling or the rider’s position.
If the device felt like an afterthought, cyclists would treat it as one.
We shaped a form that followed the geometry of the bike, mounting cleanly across multiple frame styles. Housing was engineered specifically for the punishment of real roads, ensuring mid-ride access and adaptability across bike formats.
Engineered for road spray, vibration, and the grit of the road. So the rider can focus on the pedal stroke.
The crowdfunding launch validated demand for a product that treats lubrication as a measurable performance gain rather than just maintenance.
Reframing lubrication as a measurable gain in watts. Precision that rewards the rider.
For cyclists, it meant the end of inconsistent lubrication and the start of automated performance gains.
Precision that treats lubrication not as maintenance, but as a measurable performance gain.
