Client : Potr
For many people they bring guilt, drooping leaves and a trail of cracked plastic pots. POTR, a Glasgow studio, wanted everyday plant care to feel different.
Their idea was strong. Flat-pack origami pots made from recycled materials, delivered through the letterbox with a simple self-watering system. They asked Filament to help refine the core range so it could reach a wider audience without losing its character.
Not just another plant pot.
A small ritual that makes care easier.
The geometric folds, satisfying assembly and quiet self-watering cord all felt special. Friction sat in small moments. Snap fits made some people hesitate. The cord that carried water was clever but did not look as important as it was.
We saw that if the cord became the main structural element rather than a hidden wick, everything could lock together more cleanly. The ritual of folding and tying could move from anxiety to pleasure.
When structure and function separate, doubt creeps in.
Bring them together and confidence follows.
By changing layout and hole positions, the recycled cord could lace through the form and hold it together, making snap fits redundant.
That shift gave the pot a cleaner silhouette and a more confident identity. Assembly became intuitive. The self-watering system became more reliable. Throughout, the distinctive POTR geometry stayed intact, so the range still felt unmistakably like POTR.
Filament refined the mechanics.
So the magic of POTR stays centre stage.
Packs slide through standard letterboxes. A few folds and a pull of the cord and the pot stands ready. Once the plant is in, the wicking system quietly moves water from the base when the soil needs it, buying time when life gets busy.
The pots are made from recycled materials, ship flat to cut transport impact and are designed to be reused, not replaced.
A simple fold becomes a lasting object
A small cord keeps plants alive when life gets loud
The refinements have helped the brand build a stronger platform for collaborations and international stockists.
A few folds, a pull of the cord and the pot stands ready. The wicking system quietly does the rest, buying time when life gets busy.
